STORY

Lake Aoki, located at the foot of the
Northern Alps in Nagano Prefecture,
prides itself in having one of the clearest waters in Japan,
as it is fed solely by spring water from the mountains and has no inflowing rivers.
In the calm of the morning,
the lake surface reflects
the majestic peaks
of the Northern Alps like a mirror.
During the day, it buzzes with people
enjoying various activities,
and in the evening, the soft lights
from the campground across
the lake begin to twinkle,
constantly changing its character.
In winter, the area transforms into a
tranquil space surrounded
by snow-covered mountains.
In spring, the surrounding mountains
are adorned with vibrant new greenery.
Summer brings crowds of visitors enjoying
water activities and cycling,
while autumn showcases the stunning
"three-tiered foliage"
with snow on the mountain tops,
colorful leaves on the slopes,
and lush greenery at the base.

In the summer of 2024, ao LAKESIDE CAFÉ opened
by the shores of Lake Aoki.
Produced by Tysons & Company,
which operates some of Tokyo's
most popular waterfront restaurants,
including T.Y. HARBOR,
this all-day dining venue offers
a luxurious experience
with stunning views of the Northern Alps
and the unparalleled clarity of Lake Aoki.
Guests can enjoy dishes made with
seasonal ingredients sourced
from the Shinshu region
in both the indoor and terrace seating areas.
Additionally, a takeout counter is available,
allowing visitors to freely enjoy food
and drinks in a park-like
setting facing the lake.
The café aims to enhance
the resort experience in the Hakuba area,
which continues to evolve
with seasonal activities.

Additionally, we are strengthening collaborations
with nearby businesses to offer a variety of experiences,
including lake activities and cycling,
enhancing our role as a new hub
for regional revitalization.

Welcome to the breathtaking shores of Lake Aoki,
where you can wash away
the fatigue of everyday life.